Stand graphics that read from the aisle
How to design exhibition stand graphics that read from the aisle: three layers of message, letter size, height, contrast, languages and print materials.
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Blog
Notes on exhibition stands, trade fairs and websites, written from the work we do every week.
Exhibition stand lighting: why hall lights are not enough
Hall lighting will not sell your product. How to layer stand lighting, pick one colour temperature, handle shiny products and order power in time.
Read moreFollowing up trade fair leads: what to do after the show
A simple routine for the cards and numbers collected on your stand, from the first evening of the fair to a month later, so serious buyers don't go…
Read moreExhibiting in Istanbul: notes for Iranian companies
Choosing the right fair, timelines, payments, shipping samples, building the stand and getting the language right: what an Iranian firm needs for Istanbul.
Read moreModular or custom exhibition stand: how to choose
When a modular stand pays back over several fairs, when a custom build is worth the cost, and the questions we ask clients before recommending either one.
Read moreChoosing between an inline, corner, peninsula or island stand
How inline, corner, peninsula and island stands differ in visibility, build cost and layout, and how we help clients pick the right plot on the floor plan.
Read moreA 12-week plan for getting ready for a trade fair
From booking your space to build-up day, week by week. The plan we follow with our own clients so the stand is finished on opening day.
Read moreWhat decides the cost of an exhibition stand
Why two stands of the same size can be priced very differently, and what to send a stand builder to get a real quote.
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