Iranian companies thinking about a stand in Istanbul have usually walked those halls as visitors first. The appeal is easy to see: Türkiye is a large market on its own, and its big fairs also draw buyers from the surrounding region. But booking a stand in Istanbul is a different job from booking one in Tehran. Contracts, payments, shipping and even the language on your back wall all need a second look.
We are based in İzmir and design and build stands in Türkiye for Iranian companies. These are the points we usually go through in a first meeting.
Pick the fair your buyers attend
Istanbul has a specialist fair for almost every industry. The common mistake is choosing the show with the biggest name rather than the one your buyers actually visit. Before you sign, ask the organiser for last year’s exhibitor list and check whether your direct competitors were there.
A few Istanbul fairs coming up that suit Iranian exporters: