Bluer Prime sells things like cocoa butter substitutes, citric acid and emulsifiers by the tonne. Their buyers work in food factories and usually know exactly what they’re looking for, so the job was to let them find a product and ask for a price as fast as possible.
We built a custom WordPress theme for them instead of using a page builder. The typewriter-style type and the warm orange colours came from their brand. There are around twenty products in eight categories, and each product page has its own quote request form. We also added structured data so Google understands the products and the company behind them.
