Toseh Tarabar Iranian Investment Co. came to the Tehran transport exhibition with seven of its companies: rail, shipping, road haulage and logistics. The tricky part was giving every company its own space without the stand turning into eight separate booths.
We kept the whole 280 m² island in one dark colour with gold lettering, so it reads as one group from a distance. Up close, each company has its own counter and a small meeting area with its logo on it. The group logo wall and a lounge with backlit graphics sit in the middle. The catering team worked from two points on the stand, so guests in every corner got tea and coffee without waiting.
