A year after their 250 m² island at the Tehran fairground, Toseh Tarabar Iranian came to the Transport & Logistics exhibition at the Tehran Mosalla with a 280 m² stand. The group’s companies were again under one roof.
The Mosalla hall is bright, with a decorated ceiling and a stone floor, and a dark stand can easily disappear in it. So we made the group’s name the structure itself: three lit letters, T, T and I, several metres tall and facing the main aisle. Behind them a ring-shaped canopy wraps the lounge, with a big circular light over the seating and the group logo on the back wall. Each company has its own counter around the edges, and the reception desk sits between two gold slatted screens.
