Holding Bartar exhibited at Iran Health with several international medical brands it represents. Health fairs are loud and crowded, so we went the other way: a bright, open stand where people would actually want to sit down and talk.
The first thing you notice is a curved wall of red slats carrying the Bartar logo. In the middle there’s a tree under a round lit ceiling, with seating around it. The meeting rooms have glass walls so the stand still feels open, and there’s a small bar for the hosts. Each partner brand got its own wall and counter, and an LED surface on the back corner catches people coming from the other aisle.
